The Rise of Sleep Tourism: Why More Travelers Are Booking Rest-Focused Getaways

Are you the kind of traveler who prefers a cozy hotel bed over sightseeing? You’re not alone. Sleep tourism—also known as a snoozecation—is quickly becoming a top travel trend in India for 2025. A recent Skyscanner report reveals that 85% of Indian travelers are more mindful of sleep during vacations, with 20% planning trips entirely around rest and relaxation.

The Growing Demand for Restful Travel

In today’s fast-paced world, people crave uninterrupted sleep, and hotels are stepping up to meet this demand. Luxury resorts, wellness retreats, and even mid-range hotels are curating sleep-focused experiences—from sleep-enhancing amenities to specialized bedding, spa treatments, and digital detox programs.

Why Travelers Are Prioritizing Sleep

For many, vacations are no longer about packed itineraries. Instead, they seek rest and rejuvenation. Factors like work stress, screen fatigue, and urban noise make quality sleep a challenge at home. A well-designed hotel environment offers the perfect escape, allowing guests to fully unwind without distractions.

The Business of Sleep Tourism

The global sleep tourism market is valued at over $74 billion, and hotels are capitalizing on this shift. From The Westin’s signature Heavenly Bed to ITC Hotels’ sleep-friendly dinner menus, brands are redefining luxury by making sleep the ultimate indulgence. In India, wellness retreats like Atmantan Wellness Centre offer therapies like Shirodhara, meditation, and sleep-focused nutrition to improve rest quality.

Investing in a Better Sleep Experience

For modern travelers, accommodation is a key vacation expense, often making up 60-70% of their budget. They want value for money—and that means making the most of a hotel’s comfort. Whether it’s a short napcation or a week-long wellness retreat, prioritizing sleep is no longer an afterthought but the main agenda.